In this course, the instructor explains in detail how clients do not always recognize good lawyering, but they do recognize and appreciate good customer service. He believes lawyers are wise to recognize that a relationship lies at the heart of the practice of law; namely, the attorney-client relationship. 

He chose the title, "That’s Why They Call it Practicing Law", because lawyering requires persistent practice.  All attorneys possess flaws and imperfections, and also demonstrate differing levels of skill and competence.  Regardless of our starting point, everyone can improve their craft.  By following his 22 steps to success, you will stay within your ethical duties, have happier clients who refer others and a less stressful practice.